Branding Your Local Business
Building brand awareness for a new business is never easy; it’s even more difficult with a limited budget. If you are new to business ownership you may have realized that it can be quite tricky to get new customers and build brand awareness when competing with dozens, maybe even hundreds, of competitors which have already been established.
If you’re struggling to get new customers because your business lacks brand awareness and your marketing budget is limited, you’ll have to get creative. Here are two ways you can build up your brand without spending your entire marketing budget in one week.
Custom Labeling, Decals & Stickers
For local businesses, traditional marketing can still be effective while also being quite affordable. You’re marketing to your local community while also servicing that same area. This gives you the opportunity to take advantage of inexpensive traditional marketing strategies.
It’s not uncommon to see service trucks or vans with their business information or logo shown on the side of their vehicles. This can be very effective for services or industries that cater to a wide audience as anyone in your local area could be a potential customer. Using car decals or stickers can help increase local awareness of your brand while not incurring monthly or on-going costs.
While full-vehicle decals can sometimes be quite pricey, you can also utilize die cut stickers to create a custom size and shape of your logo or artwork – these can also be used as die cut decals for your vehicles. You can then use these on your work or personal vehicles, shop windows, or areas that your target audience might frequent in order to increase brand awareness.
Local Citations & Business Listings
Another great way to build local business awareness on a tight budget – this time bring it online – is to utilize local citation and business listing sites. There are hundreds of business listing sites where you can setup a local business listing or citation and include your logo, hours of operation, services, etc. If you’re like most local businesses, you probably already have a listing on the most popular sites like Yelp, Angie’s List, Google, etc., but there are hundreds more.
Start by doing a Google search for the top 50 citation sites and go down the list to see which ones you haven’t yet been listed on. Most of these sites allow you to setup a free listing and can help drive traffic and business while also building brand awareness. These are great for local businesses with a limited budget because, while it may take time to setup profiles on all these sites, you don’t have to spend a dime.
Once you’ve grown your business enough to afford a larger marketing budget, you can then start using more competitive strategies to further grow your business.