When It Comes To The Crunch

Preparation is essential. Abraham Lincoln once mentioned, Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Whether you are chopping down a tree or executing an integrated advertising and marketing plan, the steps you are taking ahead of time to put out your plan and guarantee you have all of the correct (and optimized) instruments, are crucial to your advertising success.

Michael Stelzner is founder and CEO of Social Media Examiner, the world’s largest on-line social media magazine. He is creator of the books Launch and Writing White Papers and the person behind giant events, comparable to Social Media Marketing World (held in San Diego and a subject we’ll cowl at this time) and Social Media Success Summit, the world’s largest on-line conference. If that is not enough, he is also host of the Social Media Marketing podcast show, which is a iTunes Top 10 advertising podcast.

Thad Kahlow is the CEO of BusinessOnline and is liable for the entrepreneurial management of all operations. His visionary leadership style has helped propel the corporate into the online advertising spotlight; making BusinessOnline one of the nation’s leading digital agencies. He focuses on the alignment of enterprise goals and buyer needs so shoppers Stock Prices can make enterprise selections guided by data that matters. Thad has presented at numerous industry and government conferences including the DMA, HTMA, AMT and Online Marketing Summit, and is revealed in leading commerce and enterprise publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.

LINE-X appeared to Ignite for a marketing campaign to advertise their partnership with Discovery Channel’s Storm Chasers staff. Through brainstorming, strategy, and planning, Ignite developed a campaign to showcase the Storm Chasers with both of their LINE-X coated autos. The marketing Business Law campaign centered on the protection and efficiency that LINE-X gives the Storm Chasers’ vehicles, in the harshest of situations, being obtainable to anybody.

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